OPBOM Digital Marketing System
Search Engine Optimization

According to Google, 97% of consumers use the Internet to search for local businesses and to buy products and services. Having a strong online presence is a crucial component of your business strategy, no matter what size your business is or what industry it belongs to.

For any company doing business today, setting up an online identity in today’s digital world is essential. Whether it’s through a social media page, a company-branded email or a website, an online presence will help you attract new customers and strengthen relationships with your existing ones. By engaging customers online, we can find new customers and grow your business. The advantages the internet offers are limitless and can help your business not only get off the ground, but thrive in a competitive marketplace.

Search Engine Optimization is the seven step in our OPBOM System "Online Presence Building Optimization & Management". In today's competitive world, search engine optimization is more important than ever and it is necessary for every company to understand the true meaning of SEO as well as the potential it creates for every business. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems.

The majority of search engines users are more likely to click on one of the top 5 suggestions in the results pages (SERPS). In addition, it is a great way to increase the quality of their web sites by making them user- friendly, faster and easier to navigate.

Why SEO is Important?

SEO is Good for Business Visibility and Branding
SEO Brings traffic to our website
SEO Has one of the Best returns on inversion in Advertising
SEO Gives us unmatched insight into our customers
The majority of search engines users are more likely to click on one of the top 5 suggestions in the results pages (SERPS)
Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site’s trust.
SEO is good for the social promotion of your web site. People who find your web site by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, Google+ or other social media channels.
SEO can put you ahead of the competition. If two web sites are selling the same thing, the search engine optimized web site is more likely to have more customers and make more sales.

Google SEO Factors: Website health

Page Load Speed

How fast a page loads affects how Google will rank that page. We want each page to ideally load in less than 5 seconds. We use tools like GTmetrix.com to test page speed.

Optimized For Mobile Browsers
Each page needs to be optimized for display on mobile browsers or Google will not rank it as high.

Low Bounce Rate
A page’s bounce rate affects how Google will rank that page. We want to make sure our pages don’t contain high bounce rates of over 80%. The lower the better.

No Duplicate Content
Google will penalize our page rankings if it finds duplicate content across our pages. This can be the same content on more than one page of our site, or the same content on one of our pages that’s found in many other places on the Web.

We Don’t Over-optimize
Google will penalize our page rankings if we use to many cross-links, too many keywords stuffed onto the page or in the meta tags, or any other sort of abuse to try and rank higher.

Only Index Important Pages
It helps our overall rankings if we use NOINDEX meta tags on pages that won’t matter if they are ranked. This helps because we will only be ranking the most important pages which will give us overall site better bounce rates.

Using a sitemap is not necessary but it does make Google’s job easier and can help with our site’s rankings.

Google Seo Factors: Onpage Optimization

Title Tag
The title of our page matters and should start with the keyword we are trying to rank for, if possible. A recommended Title Tag format is KEYWORD + OTHER | SITE NAME.

The “other” is simply other words in the title, followed by the “pipe” key (that vertical line symbol) and the name of our site, business, or brand.

Meta Description
We will include different keywords within a well-written description of that page and include some synonyms of the keyword we are trying to target. Is important to have a different Meta Description for each page.

Page Title
This will usually be the same as the Title Tag (but with your our site Name) and will typically be the title of a blog post.

We will include keywords in the name of each web page. It is recommended to use a format similar to: keywords-in-your-page-URL.html

This will typically be the title of a blog post but it’s the main headline or text towards the top of the page and should contain the keyword.

Body Copy
It’s important to include the keyword we are targeting in the rest of the copy on that page, but never overdo it. 1-3 times max. We try and use synonyms for that keyword.

Image Alt
We will add the keyword within a main image that’s displayed on that page.

Additional Ranking Factors

Social Signals
How many times our page is shared, liked, commented on, etc. across different social media platforms now matters to Google.

Incoming Links
Incoming links pointing to a page really affects how it will rank, but we never want to create incoming links in an abusive way or get them from unrelated topic sites. It is recommended to vary the anchor text of incoming links by using synonyms, so all the incoming links don’t only have the same link text.

It’s important to link between our own pages (such as relevant references within blog posts to our other blog posts) and do so with varying anchor text. It is recommended to add 1-3 cross-links per blog post.

Linking Out
It’s important that our pages link out to other high quality, related content on the Web. This is a natural occurrence on the Web and it makes your site activity look natural to Google.

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As a digital marketing strategists, with over 20 years of experience, we can help your unlock exponential growth in your business, sales and revenue with an effective digital marketing strategy and system. If you want to know more about our OPBOM digital marketing system, please contact us by email at [email protected] or you can also contact us using the contact form below