OPBOM Digital Marketing System
Target Market Identification


Identifying our target market is the first step in the online presence building process. This process is to identify the group of prospects that would most likely buy/need your products & services. This includes demographics (age, gender, location, income, occupation, etc.) as well as interests & hobbies.

Macro-targeting
Macro-Targeting is using the broadest scope of your Target Marketing demographics & interests.

Micro-Targeting
Micro-Targeting is using the most narrow scope of your Target Marketing demographics & interests that produces the majority of your sales.

The more targeted your marketing efforts are, the higher RESPONSE you will achieve every step of the way. Higher CTRs on ads, higher opt-in rates, lower bounce rates, higher sales conversions. Your marketing has higher relevance & engagement.


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As a digital marketing strategists, with over 20 years of experience, we can help your unlock exponential growth in your business, sales and revenue with an effective digital marketing strategy and system. If you want to know more about our OPBOM digital marketing system, please contact us by email at [email protected] or you can also contact us using the contact form below